adobo Design Week 2019, and the adobo Design Awards Asia, launches its 10th year with the theme, THINK DESIGN THINK. Design is one of the most powerful forces in our lives and must always be in service to make lives better. Good design makes good business. Design builds brand credibility and recognition by creating a consistent visual language, thus providing a connection to a brand’s services, offerings, and experience. As creators, designers, brand owners, and as people who experience design in all its forms, be it visual, tangible, digital, or an experience, let us take this moment to re-evaluate the power of purposeful design and demonstrate the value of design thinking to create human-centric design that advances solutions for business, for life, for culture, and society. As the great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”