Entries must be fresh work that responds to the brief, that is, this year’s Open Category theme. It can be the actual finished product, prototype, or a concept board. The work for the Open Category will be judged based on the brilliance and feasibility of the idea, and in the case of a finished product, the potential of the work.
Entries may be presented in any format– illustration, typography, photography, 3D product, wearable, video, mobile application, etc., as long as it responds to the brief. Work may be submitted individually, or in a group of up to four (4) members. Concept board should include:
• Brief description
• Explanation of execution
• Potential for positive Impact
Special awards and prizes will be given to entries submitted in these formats. Entries must still conform to the stated brief to be eligible for the award.
MOBILE APP DESIGN FOR SOCIAL GOOD
InspirE Humanity Through Design
Meaningful and purposeful design, in all its forms, is essential to support our challenged humanity. Inspired creativity applied in design solutions can serve humanity and change lives forever.
Recent design solutions include 3D printed prosthetic bones, braille mobile phones, AR in education, rehabilitation, and therapy, or simple solutions like creating light from discarded soda bottles. Even a graphics application on a driver’s license or consumer packaging can dramatically alter mindsets and simplify processes. An app, a useful interpretation of a location map, and Artificial Intelligence solutions: all these form part of our theme, “Inspiring Humanity Through Design.”
Design is creativity that should serve a function and purpose, constructed to serve humanity, and have aesthetic as a core value.
This award recognizes entries in the mobile application format that present creative solutions to social issues or problems.
Press + Poster
Branding + Identity
Magazine and Newspaper Design
Press + Poster
Press advertising that has appeared in local, national or international press. Printed posters that have been displayed in conventional
spaces. Interactive print or special printed executions in newspapers and magazines.
Examples: print ads, wrap-around,
posters, signs, flyers or leaflets
Design rendered on any Out-of- Home (OOH) medium.
Examples: billboards, stunts, street furniture, live events, pop-up shops, temporary installations, 3D billboards, digital OOH
Corporate Branding and Identity
Graphic design that represents the company, brand, product or event’s trademark with applications across various corporate collaterals and visual identity platforms.
BRANDING EXPRESSION IN PRINT
Branding schemes across a number of platforms/materials
Examples: stationery, brochures, annual reports, catalogues, album covers
BRANDING EXPRESSION IN DIGITAL
Examples: website, apps, games, TV/video plugs
Single logo or a family of logos. Static or in-motion
Packaging design is an actual container, graphics, or visible outer presence of a product. The container may be a box, bottle or label to an
elaborate system of boxes and inner packaging.
Examples: consumer packaging, luxury packaging, structural packaging, sustainable packaging design
miniature design of a tangible material or 3-dimensional product that combines design and functionality, manufactured for use or for sale.
Examples: consumer product design, industrial product design, wearable technology, sustainable product design, prototypes
Design for publishing in any genre, whether sold commercially or released for free.
Examples: Trade books, Children’s & Young Adult Books, Culture, Art & Design Books, Illustrated Books & Graphic Novels, Cookbooks, Comic Books, Travel Guides, Specialist & Limited Edition Covers, Coffee Table Books, E-Books & Digital Books
Design rendered on the book’s protective covering
The holistic value of the book
INSIDE PAGE LAYOUT
The entire layout of the book excluding the cover
The illustrated visuals, unaffected by the copy
The photos in a book, unaffected by the copy
Magazine and Newspaper Design
Consumer magazines, trade magazines, independent magazines, fashion
magazines, magazine supplements, newspaper supplements, etc.
Design rendered on the magazine’s protective covering
The holistic value of the magazine
Any add-on of a magazine
A segment’s added value to a magazine
A magazine published in a non-print platform
Design on the front page of the newsprint
The holistic value of the newspaper
Any add-on of a newspaper
A segment’s added value to a newsprint
A newspaper published in a non-print platfor
Any video work that promotes a certain brand, product or service.
Examples: TV commercials, cinema commercials, TV program credits, TV program promotions, and public service commercials
Any output using moving visual images.
Examples: Branded content and entertainment, music videos, station IDs, trailers, corporate or event AVPs, infomercials, documentaries, news features, animated videos, social media videos
Any original motion picture, viral video, documentary or feature film that is between 3 and 20 minutes.
Creativity and virtuosity in the service of storytelling through moving pictures.
Video output using traditional, freehand or computer animation techniques
Visual output of a motion picture photography
The craft of a film’s artistic and dramatic aspects
The stitching of the shots in a film
The execution of a setting’s interpretation
Practical or computer-based graphics in a film
The portrayal of the film’s characters
Ensemble that fits a film’s mood and theme
USE OF MUSIC
Original music specifically written for the film
The application of audio elements to a film
Graphic design is communication design that projects ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. Examples: catalogue, invitations, printed games
A drawing, painting or image created for the purpose of visualizing a message.
Examples: t-shirts, bags, books, posters, print ads, album covers
The use of artistic elements in laying out or arranging typefaces to best
achieve the desired visual effect.
Originally designed set of fonts, digital or handlettered
The use of type as a design element
Any real-life images captured or recorded by a camera.
For advertising and promotional purposes
Published in magazines, newspapers or online for editorial purposes
Creative rendering of an image with the use of photo editing software
The overall look and design of a film set, stage set, TV commercial, broadcast, video production to illustrate the visual style of the story.
Examples: Design of sets, costumes, exhibits, props, location choice
Installation and interior design of a 3-Dimensional space for retail, promotion or events.
Examples: Booth space, pop-up store display, window display, art exhibits, events space
An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.
Examples: Costumes, headdress, clothes, bags, jewelry, watches, hats, wearable technology, scarves, headband, and other accessories.
Interactive interface, or motion designs used for digital purposes.
Examples: websites, game design, user experience design, apps, web banner ads, augmented reality, 3D mapping, social media
Designs created specifically for use in mobile devices - phone or tablet.
Examples: Mobile Content, Mobile Advertising, App
Open to all design professionals, Philippines, Asia and other foreign-based companies or individuals. Entry is eligible if the work is released between 01 March 2016 to 20 March 2017.
All Rights Reserved adobo magazine
This award recognizes the best and most inspirational photo that exemplifies “Tibay ng Pinoy” and portrays the strength of will of Filipino families. As per Milk Code, no photos of pregnant or lactating mothers and children under three years old will be accepted.